Cheap Sunglasses

http://www.youtube.com/watch?v=KHe6lVOTFEU

Confession: I am a serial loser of designer sunglasses.

I've lost expensive sunglasses all over the world: In the subway in NYC, off a boat on the coast of Brisbane, AUS,  on a plane in New Zealand, in Pennsylvania, and at my office in Manhattan. I've even watched a pair fall off the hood of a car onto Route 6 on Cape Cod.

Quick tally of the damage (to the best of my memory):

• 4 pairs of Rayban aviators


• 1 pair of Ralph Lauren


• 1 pair of Rayban wayfarers (polarized)


• 1 pair of Warby Parker

In short, I just don't deserve to have expensive sunglasses. It's just not a good way for me to spend money.

Luckily, my coworker told me about Knockarounds last year. Knockaround is a San Diego-based company that makes pretty cool sunglasses for super cheap.

You can get polarized ones for $19:

[caption id="attachment_168" align="aligncenter" width="676"] Polarized Knockarounds[/caption]

The Originals are only $7!

[caption id="attachment_169" align="alignnone" width="676"] Original Knockaround[/caption]

Their Bio-Based line is a bit more expensive. According to their site, the plastic in these is 53% plant-based, derived from non-GMO castor plant:

[caption id="attachment_170" align="alignnone" width="676"] Bio-Based Knockarounds[/caption]

You can even customize a pair by style, colors, lens and texture:

[caption id="attachment_172" align="alignnone" width="676"] Custom Fort Knocks[/caption]

First time shoppers will be prompted to opt in to a 15% off coupon upon entering the site. Once you click to redeem, a timer starts and you've got 30 minutes to use it or lose it. This is the quickest deadline I've seen for redeeming a coupon, but it's a clever conversion strategy for cheap items like these.

Plus, I kind of love their Instagram campaign, #knocksonproduce.

[caption id="attachment_176" align="aligncenter" width="354"] #Knocksonproduce[/caption]

 

Also, they have Snoop Dogg on their website.

[caption id="attachment_173" align="aligncenter" width="480"] Snoop D-o-double-g.[/caption]