“Work finally begins,” says Alain de Botton, “when the fear of doing nothing exceeds the fear of doing it badly.”
After years of procrastination, I've finally started a blog.
In the process of determining a purpose and name for this blog, I kept coming back to a phrase we use constantly in the wonderful world of digital marketing jargon: Consumer Journey.
In marketing speak, the Consumer Journey refers to the experiences and steps a customer takes before arriving at a point of sale. Analyzing the consumer journey often involves identifying obstacles and number of clicks needed to make a conversion (typically a monetary transaction) then determining how to improve, optimize and simplify that path online.
Off the web and on a much greater and more complicated scale, I realized life in a capitalist society is its own Consumer Journey with many paths and purchasing decisions to make every day. Voting with our dollars is one of our greatest powers. The ability to choose what to consume and what not to consume allows us to make an immediate positive or negative impact on our world and ourselves.
In my effort to be a more conscientious consumer who makes smarter, better purchasing decisions, I chose to make this blog about the things I choose to buy, eat, watch, read and otherwise consume. Hopefully by looking at consumption decisions through the lens of my own Consumer Journey, I can encourage other consumers think a little more thoroughly about their own decisions.
Your feedback, comments and random musings are welcome and encouraged. Thanks for reading & hope you enjoy.
Sarah
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