Thinking Outside the Bottle: Boxed Water is Better®

In need of some water after a run, I stopped in Birdbath Bakery recently and was caught off guard when I found the water they were selling was not bottled, but boxed.

The brand was Boxed Water is Better®, and the unique carton's bold branding and packaging immediately piqued my interest.

[caption id="attachment_124" align="aligncenter" width="463"] Boxed Water is Better.[/caption]

I looked up the company when I got home and found that their website is also beautifully simple and well designed.

Self-described as "Part sustainable water company, part art project, part philanthropic project, and completely curious", the eco-conscious water distributor based in Grand Rapids, MI apparently doubled its sales in 2013.  Check out the Environmental section of their site to learn about their green initiatives like a partnership with 1% For the Planet and the reduced carbon footprint of cartons vs. bottles.