Showing posts with label New York. Show all posts
Showing posts with label New York. Show all posts

Wednesday, October 15, 2014

Reflections on the People's Climate March 9.21.14

On September 21st, Scott & I joined approximately 400,000 people in the People's Climate March, the largest climate march in history.

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Neither of us had participated in a demonstration before, but I gave Bill McKibben's audiobook Oil & Honey: The Education of an Unlikely Activist to Scott as a Christmas present last year and we got really into his story and his efforts with 350.org.  When we learned that this march was happening right near my apartment on Central Park West, we had to check it out.

oilandhoneybookpage

We jumped in around 84th Street, right where the big Ben & Jerry's ice cream cone happened to be.

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We were excited to see Jerry Greenfield himself there. We didn't introduce ourselves but here he is in the background of this selfie.

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and there he is with a backpack on.

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There were so many people from around the country and the world advocating different types of environmental causes. A cause with one of the most visible presences (at least in our section) was the prevention of the Keystone XL pipeline, which is largely lead by McKibben. Organizations like Tar Sands Blockade were out in full force.

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The march didn't start moving for what seemed like hours because the crowd was so big.


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Even other species joined.

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The most moving part was the moment of silence, followed by the powerful roar/cheer of hundreds of thousands of people that made it's way up the streets and reverberated through the city.  Here's a pic I took during the moment of silence:

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Here's someone's YouTube video of it:

http://www.youtube.com/watch?v=W9mJSGKii8Y

 

 

Overall, really cool experience. I'm grateful I got to be part of this and would definitely participate again.

NYC Bucket List Challenge: Recap

Hello from Newport, RI!

The absurdly stressful process of moving out of New York was of course chaotic and I haven't been able to blog in a couple of weeks. Special thanks to my friends Brian & Tim and my neighbor Chris who helped me move a queen sized bed and box spring and a gigantic oak dresser down four flights of stairs, then take them to the corners in the middle of the night to avoid a fine.

I may be the only person in NYC who wasn't in the know about the particulars of New York's waste collection rules, but I see weird, large things abandoned on the curbs of NYC seemingly every day, so I didn't even think there were rules around it. In case any readers are moving out of NYC sometime soon, here is a pro tip: read up on Bulk Collection and get an understanding of the schedule in advance of your move. Otherwise, your landlord (and then you) can get fined.

Now that the craziness is over, here's a quick recap of my NYC Bucket List Challenge. I was only able to complete 31 out of 40 challenges because the end of September brought a wonderful wedding in Maryland to attend, a beautiful new baby to visit, and the largest climate march in history happening a block away from my apartment! All awesome reasons to miss a few challenges if you ask me.

Below is the final list. It's hard to pick, but I think my top 3 favorite challenges were going to AquaGrill with a few friends & ordering 3 dozen oysters, exploring Red Hook, Brooklyn and seeing my friend Kristen teach a geometry class in the South Bronx.

You can check out the hashtag #NYCBucketListChallenge on Instagram to see photos from some of my favorite challenges.

Thanks to everyone who joined me for these. It was a lot of fun and a great way to get to see people before leaving New York.

 

NYC Bucket List Challenge: Final List

1. Go rowing in Central Park (needs to happen on a Saturday or Sunday morning) done 9/8

2. Go to one more Yankee game (to see #2 play) done 8/23

3. Spend an afternoon in Dumbo

4. See Dark Universe at Hayden Planetarim  done 3/14

5. See Sleep No More done 4/14

6. Order something weird/difficult to pronounce in Chinatown  done 9/4

7. Do yoga every day for 7 consecutive days done week of 9/22

8. Go to the roof of Eataly  done 9/9

9. Walk down one street I’ve never walked down before done 9/4

10. Check out the Meatball Shop that just opened down the block from my apartment done 9/19

11. Find a Van Leeuwen Ice Cream Truck and eat vegan ice cream  done 8/22/14

12. Experience Barry’s Boot Camp done 9/23

13. Indulge in a pastry from Cafe Lalo, where You’ve Got Mail was filmed done 9/21

14. Watch Kristen teach geometry to high school sophomores in the South Bronx done 9/29

15. Venture to Red Hook done 9/6

16. See Macy’s 4th of July fireworks done 7/4

17. Hang out in FAO Schwarz done 9/19

18. Go to Smorgasburg attempted 9/19

19. Run a half marathon done 12/13

20. Use 2 Free Barre Classes coupon at Physique 57

 21. Go to a restaurant participating in Oyster Week (and eat oysters, obviously) Done 9/16

22. Volunteer for a good cause done 7/14

23. Buy a GroupOn for an out-of-the-ordinary activity in the area

24. Have brunch with a lot of friends done 9/21

25. See stand-up comedy

26. Go to Ellis Island done 9/20

27. Go to the MoMA

28. Walk over the Williamsburg Bridge done 12/13

29. Eat oysters at Aquagrill done 9/16

30. Catch up with someone I’ve been out-of-touch with done 9/16 x3

31. Discover a new trail/landmark in Central Park  done 9/2

32. Try to spot Bradley Cooper at a 6:30am Soul Cycle Class in Tribeca Done 9/16

33. Get a slice from Di Fara in Brooklyn

34. See art/ drink wine at a Thursday night Gallery Hop in Chelsea

35. Go to a speakeasy I’ve never been to before done 9/10

36. Eat at Rosemary’s

37. Finally start a blog done 6/14

38. Wait on line for bombolone/cookie/some kind of pastry at Levain Bakery  done 8/16/14

39. Drink wine at Tolani happy hour done 9/15

40. Go the the Metropolitan Museum of Art

 

Monday, September 15, 2014

The Largest Climate March in History

http://www.youtube.com/watch?v=JUUTB2vvIlY

This wasn't on my NYC Bucket List Challenge, but I just signed up to join the People's Climate March on Sunday, September 21st.

It will be my last Sunday living in NYC and the first protest I've ever participated in. Since the meeting place for the march is just a couple of blocks from my apartment, there is really no excuse not to join other than large crowds give me anxiety. Hopefully I can keep that in check.

 

Saturday, September 13, 2014

An Adventure in Red Hook

As mentioned in a previous post, last weekend was a fun time. In part because I got to go to the Daily Front Row Fashion Media Awards on Friday night, and also because on Saturday I took a trip to Red Hook and may have found the coolest bar in New York.

Venturing to Red Hook was one of my NYC Bucket List Challenges, and a couple of friends from work were down to join me for it. To get there, we took the (free) water taxi at Pier 11 in lower Manhattan which was a beautiful, quick ride with great views of the downtown skyline. It dropped us off right on Van Brunt Street, the main strip of restaurants & bars.

After walking a few blocks on Van Brunt, we spotted Brooklyn Crab, but first, I wanted to check out Red Hook Bait & Tackle. I'm so glad we went because it was SO weird in the most awesome way.

The entrance had a funny chalkboard and a really old clock out front.

[caption id="attachment_471" align="alignleft" width="189"]Entrance of Red Hook Bait + Tackle Entrance of Red Hook Bait + Tackle[/caption]

[caption id="attachment_434" align="aligncenter" width="190"]Red Hook Bait + Tackle Entrance of Red Hook Bait + Tackle[/caption]

 

Inside, it was dimly lit and only a handful of very randomly assorted patrons sat at the bar.  The bartender is was a friendly Irish guy wearing a Hawaiian shirt and Burt Reynolds mustache twisted up at the ends.  As we walked further into the bar, the first thing we noticed was taxidermy – everywhere.

[caption id="attachment_466" align="aligncenter" width="620"]Red Hook Bait + Tackle Red Hook Bait + Tackle[/caption]

There were some nautical items on the walls, but this place mostly looked like the Museum of Natural History meets a hunter's lodge, meets a bait & tackle shop meets a garage sale from the 70s. And it was all kinds of awesome.

[caption id="attachment_436" align="alignleft" width="168"]Brooklyn Bait + Tackle Brooklyn Bait + Tackle[/caption]

[caption id="attachment_435" align="alignleft" width="168"]Brooklyn Bait + Tackle Brooklyn Bait + Tackle[/caption]

 

 

 

 

 

 

 

 

We got a table that was surrounded by stuffed mammals and birds. Fittingly, they had the video game Buck Hunter.  The women's bathroom is labeled "BAIT" and the men's bathroom is labeled "TACKLE" - some were confused by that.

[caption id="attachment_464" align="aligncenter" width="282"]The Trio at Red Hook Bait + Tackle The Trio at Red Hook Bait + Tackle[/caption]

As my friend Marshall said, it was an "Instagrammer's Paradise." Yup.

[caption id="attachment_465" align="aligncenter" width="300"]Red Hook Bait + Tackle Red Hook Bait + Tackle[/caption]

After a few hours of this...

[caption id="attachment_460" align="alignleft" width="139"]Red Hook Bait +Tackle Red Hook Bait +Tackle[/caption]

 

 

 

[caption id="attachment_462" align="alignleft" width="165"]Red Hook Bait + Tackle Red Hook Bait + Tackle[/caption]

 

 

[caption id="attachment_463" align="alignleft" width="168"]Red Hook Bait + Tackle Red Hook Bait + Tackle[/caption]

 

 

 

 

 

 

 

 

...we decided we were ready to get some food. So we walked/rode bikes through some amazing sunflowers and spotted Hometown Bar-B-Que.

[caption id="attachment_459" align="aligncenter" width="300"]Van Brunt Street Joe on Van Brunt Street[/caption]

Unfortunately, there was a long line. We waited for about 10 minutes then just moved on to Brooklyn Crab around the corner. Brooklyn Crab was a multi-level, multi-bar log cabin meets crab shack meets arcade meets mini golf spot.  Here is Marshall riding a rainbow colored dolphin at the end of the night.

[caption id="attachment_458" align="aligncenter" width="576"]Brooklyn Crab Brooklyn Crab[/caption]

 

Overall, I love Red Hook.

Saturday, August 23, 2014

Newport, Rhode Island & Big Moves

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Here are some photos from my trip to Newport, Rhode Island a couple of weekends ago. Scott and I had a great time exploring the historic town and beaches in the surrounding area.  I am in love with all the colonial architecture and the colors of the houses.

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One of the big highlights of the weekend for both of us was having a drink at White Horse Taven, the oldest tavern in America. It is just a little out of the way of the main town area, and that may have to do with it not being filled with tourists. The tavern has been open since 1673! It's amazing to see the centuries old flags and handwritten documents they have inside.

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The other highlight of the weekend was the realization that we're actually going to live in this amazing place together!

Yep. I'm excited/bittersweet/nostalgic/feeling all of the feelings about announcing that I'm officially moving to Newport at the end of September and leaving NYC, my home for the last 6 years. I created a NYC Bucket List of a bunch of things I want to do before the big move and have been trying to tick off as many of these as possible. If one of these "challenges" sounds fun to you, join me! I would love to see you before I leave.

Friday, August 22, 2014

Local Attraction: Finding Love In Your Radius

My favorite thing on the internet right now is Local Attraction, a web series based on Tinder.

Connor Hines (who is also the show's writer) is hysterical portraying the various male archetypes of NYC. Supposedly he's aiming for 8 episodes in total and has a Kickstarter fund that is killing it.

Be sure to check out Skye & Whitney and Maeve & Trent.

[embed]https://www.youtube.com/watch?v=MSSQJ3dPPCQ&list=UUZB9ihI9dJNRg3OOVrhvVxg&index=4[/embed]

Experiments in Spiralizing

After a few months of following food blogger Ali Maffucci's blog Inspiralized and Instagram account (@inspiralized) and admiring the photos of beautiful, vegetable-based dishes she makes, I guess you could say I was "inspiralized"  to buy a Paderno Spiralizer and try it out for myself.

Basically, a Spiralizer is a tool that turns vegetables into "noodles" very quickly and easily. Zucchini noodles aka "zoodles" seem to be the most popular vegetable to spiralize, but you can also make noodles out of beets, squash, sweet potatoes, carrots and other veggies.

Here's a quick demo of how it works:

http://www.youtube.com/watch?v=v3aKSoRxUwM

 

I tried out my Spiralizer for the first time last weekend on some zucchini & squash I got at the Columbus Avenue Greenmarket, a local farmer's market in my neighborhood.

[caption id="attachment_358" align="aligncenter" width="620"]spiral5 Zucchini & Squash from Columbus Ave Greenmarket[/caption]

The tool comes with 3 different blades (A, B & C).   Blade A makes thick flat spirals that remind me of flower petals a little bit. Blade B (my favorite blade) makes well formed, rounded, long spiraling noodles. Blade C makes short, thin noodles that are more like shreds.

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[caption id="attachment_356" align="aligncenter" width="300"]spiral2 "Zoodles" from A, B and C.[/caption]

 

[caption id="attachment_357" align="aligncenter" width="300"]spiral3 Blade A cut[/caption]

I took all the noodles I created and added them to this meat sauce recipe from Nerd Fitness, but substituted ground turkey for the ground beef.  I also used my red onions instead of a regular onion. (Sorry, I don't have a pic of the finished dish.)

I love this tool so far and plan on experimenting with it a lot more. Stay tuned for some detailed recipes!

If you're interested in trying a Spiralizer out too, you can get one on Amazon for <$40.

 

Monday, July 21, 2014

Tuesday, July 15, 2014

Sleep No More at the McKittrick Hotel [Spoiler Alert]

Invitation to The Heath at the mcKittrick Hotel






Summary:


Price: ~$100 per ticket. Buy tickets here.

Worth it? YES. This play has had a lot of hype surrounding it for 3 years now, so I was skeptical if it would live up. It did. This is the coolest "theater" experience I've ever had.

Comments:  Perfect to do with an adventurous friend or someone you know very well. Not a good outing for dates, clients, kids or mom and dad (unless your parents are really cool). Also would not recommend for anyone who is uncomfortable walking around for long periods of time for any reason or anyone who is uncomfortable watching violence. The Manderlay is an amazing bar but to get a table in the band pit is expensive. I would imagine the McKittrick Hotel's restaurant The Heath is an equally great, equally pricey experience.




This dark & stormy night in New York is a perfect opportunity to write about my recent experience at  Sleep No More, a "play" by the innovative UK-based theater company Punchdrunk. "Play" is in quotes because although Sleep No More is loosely based on Shakespeare's Macbeth, it is nothing like traditional Shakespearean theater where you watch from your chair, removed from the stage and passively observe the actors. Sleep No More is instead a meandering, physically involved experience that's interactive and creepily voyeuristic. Viewers take part in this visual, aural performance art that involves no words and "intense psychological experiences" as warned by the literature the McKittrick Hotel sends in advance of the performance:

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The NYTimes went so far as to call Sleep No More a "movable orgy" and though I personally did not view anything that extreme, such a scene may well be in Sleep No More's repertoire. Below I'll share my experience attending the show with my friend Erica in April, but keep in mind that the show is designed so that each viewer experiences something completely different. If you haven't seen Sleep No More yet and want to be completely surprised, then stop reading here.

[SPOILER ALERT]

Erica & I walk into the McKittrick Hotel on 27th Street between 10th and 11th Avenues on a Thursday night around 6:30pm. At bag check, we're each given a playing card from a deck and are directed upstairs. I get the 2 of clubs.

At the top of the stairs, we walk into the Manderley Bar and are immediately transported to the Jazz Age, a period in history we will remain in for the next three hours or so. All hotel staff - the maitre d', hostesses, cocktail waiters, bartenders - are dressed in period attire and speak in the cadence and slang of the early 20th century. The attention to detail in the decor, upholstery and fixtures of the Manderley is exquisite, and feels just like being in a real Deco-era jazz bar, right down to the old ribbon microphone accompanying the live jazz band on stage, and the pit of small round tables and chairs surrounding it. Along with the other guests, we sip cocktails and enjoy the music.

Soon, an outspoken waitress/hostess in a beautiful sequin dress and flapper-esque hair and make-up tells the crowd to listen for their playing card number to be called.  We'd heard from our friends who attended the show before that groups and pairs are purposely split up, but resolved to stay together we pretend like we have the same number. No one checks our cards anyway.

With a small group, we're corralled toward an elevator where we're each given a plastic Venetian beak mask  that is ghastly white and conjures thoughts of V for Vendetta and Stanley Kubrick's Eyes Wide Shut (PS - you get to keep the mask as a souvenir.) The flapper, now speaking in a dramatic voice, acts slightly erratic and mentally disturbed, and tells the group we cannot take off our masks for the entirety of our time inside the hotel and warns us there is no speaking, photography or phone use (there is no service in there anyway) whatsoever in the hotel. It kind of feels like we are heading into a haunted house.  We are intrigued.

[caption id="attachment_212" align="aligncenter" width="209"]mask My Sleep No More mask that I kept after the show[/caption]

The now masked group of strangers crowds into an elevator with another Deco-era character, a man in a bellboy uniform, who gives us more direction to split up and explore when the elevator doors open.

After ascending several floors, the doors open into darkness and as our eyeballs adjust, we walk and feel our way through a brief labrynth that leads to a misty, dimly-lit corridor. The first actor we see is a man in a white shirt, suspenders and brown pants. He is frantically running through the corridor. Several of us follow him into a bathroom. Erratically, he disrobes until he's completely nude. He slinks to the floor in the darkness and sits up against the tile wall for a while, looking distressed and dejected. He then enters the shower and beings to wash himself thoroughly (all while we're standing in the bathroom with him, watching). It feels weird and wrong standing this close to a stranger who is a) so visibly shaken up and b) naked and I wonder what this situation, and the entire show, is trying to say something about voyeurism in our culture. Or, maybe it's not.

He gets out of the shower and starts taking swigs from a wine or booze bottle on a table in the bathroom while he dries off. He points for someone in the masked audience circled around him to bring his shirt. A masked woman helps him get his arms through the sleeves. He combs his hair in the mirror, composes himself and walks out of the bathroom quickly, down the hall and out of sight.

We follow slowly in his direction further down the corridor, eyes still not fully adjusted. The group starts to split up as we open different doorways and walk into rooms. One room is a taxidermist's menagerie.  One room is a doctor's office. Another is a mortician's with an open, empty coffin. Another belongs to a florist/herbalist. Another seems to belong to a chaplain, who comes in and out of the office and sits down at his desk, looking distraught and writing feverishly. In these rooms, we open drawers, sift through trunks, pick up half empty bottles, read secret notes and bloodstained letters written with old ink pens. There is no concept of time passing by.

Although there is no music and no talking from the actors or audience members, it's not completely silent. There are strategically "modulated aural swells" as a NY Magazine reviewer referred to them, and that's a pretty accurate description to of dramatic, bellowing background sound throughout the experience.

After thoroughly exploring and being mesmerized by the incredible detail of all the rooms on this floor (we whispered to each other how much wanted to "Instagram everything on this set") we find ourselves in a dark, zig-zagging pathway between ceiling-high wooden storage boxes. A waiter or bartender runs by frantically. A man and a woman dance in secret. After the other guests and actors passed through, Erica & I manage to snap a highly illegal selfie at this point (remember, the schizophrenic flapper strictly forbade it):

[caption id="attachment_208" align="aligncenter" width="300"]A Sleep No More Selfie A Sleep No More Selfie[/caption]

We soon come upon a bedroom and watch an elaborate choreographed sequence between a male and female character (Macbeth and Lady Macbeth we assume) that was part erotic dance and part ballet. The sequence spans from the bathtub to the bedroom and ends in a dramatic fight. More bathubs and bathers come into play in other rooms, where naked actors, covered in blood, trembling, wring their hands and wash their bodies in intense desperation and shame.

On another floor, we walk through a tree-lined graveyard with eerie lighting, ominous sounds, and the hum of crickets in the background. We arrive at an extremely disturbing room lined with little beds and toys that is clearly an infirmary for children. It even smells like antiseptic in the room. It gives me the worst goosebumps.

We descend to another floor where we watch a woman behind a bar suspiciously mixing up a concoction.  There is another woman in the room, she is pregnant (Lady MacDuff?) We don't stay to watch the situation play out. We descend to another floor and watch what appears to be a very emotional funeral. A priest character prays over a corpse on a table in a tiny room. There are candles lit in vigil, and other characters pass in and out.

We walk out of the room and meander through a large open floor space and watch an emotional, solo ballet/acrobatic choreographed sequence performed by one scantily clad female actor with very long blonde hair.  We continue on to a library/study and witness a man murder another man via pillow suffocation under what looks like a brightly colored, silky shiek's tent.

Nearby, in a luxuriously upholstered and decorated lounge on the lower level of this floor, we watch one man shave another man's beard (for real) with an open razor, water and shaving cream. He comes dangerously close to cutting him Sweeney-Todd style, right under the Adam's apple, at least twice. The man almost falls back in his chair and grows increasingly uneasy and defensive, although they don't exchange any words. They seem to laugh about it afterwards. They help each other put on suspenders and nice suit jackets and pour each other whiskey; they seem to be getting ready to go out somewhere.

They join all the actors as they converge back at the open floor space and sit down at long table for a feast and the climax of the show. This is the most exciting part of the whole experience, and the only point when all the actors are all together in the same room. The actors don't speak but they chew their food and move in slow motion, making powerful eye contact with one another and contorting their faces in expressions the go from calm and jovial to extreme anger and hatred and then back again. This goes on for a long  time, in sync with powerful, foreboding background music and dramatic moving lights.

[caption id="attachment_211" align="aligncenter" width="600"]The dinner scene The dinner scene[/caption]

The actors then get off the stage and dance. They couple off but trade partners frequently. The pregnant actress drinks multiple cocktails during this time and appears to get drunk. Her partner forgets about her and dances with someone else. She ends up passed out on the floor and none of her counterparts seems to notice or care. The actors trade partners constantly and a lot of the women's clothes are falling off. It's evident there is jealousy and tension going on, even though some put on a smiling face.

Soon after this scene, we walk away from the big room and find ourselves in a hallway that leads right back to the well-lit Manderley. As our eyes adjust back to the light, we are astounded to learn that 3 hours have gone by and it's now past 11pm. We take off our masks, get a drink and try to digest what the hell just happened to us while a woman on stage sings a Frank Sinatra song. We ask a waitress if we can sit at one of the small tables in the pit by the stage (it's blocked off by velvet ropes) and she tells us that we can, (staying in character the whole time) but that guests pay 100's of dollars for the tables so we can only sit there until the rightful party shows up. They never do. We stay for about another hour, discuss all the different aspects of the wild, artistic nightmare we just spent the last three hours of our lives in and decided we were most mesmerized by the incredible details of the set design.  We both comment that we could have been entertained/impressed just exploring all the details the McKittrick Hotel's 6 floors and over 100 rooms, even without the actors (not to take anything away from them, they were amazingly talented dancers and actors).

We spend about an hour more in the bar of the Jazz Age until we realize we need to get back to reality. We leave the McKittrick Hotel  and enter back into 2014 via 27th Street. We keep talking about the experience for weeks to come.

Sunday, July 13, 2014

Boomer Esiason's Run to Breathe 2014

On Saturday, I joined over 5,500 other runners in Central Park for the 4th annual Run To Breathe. The race is hosted each year by New York Road Runners and NFL Hall of Famer Boomer Esiason, who is the most visible national figure in the fight against cystic fibrosis (occasionally he is also visible for saying silly things on his WFAN radio show...)

RTB_brought_by_UHC_logo_617x298-617x298

I learned about the Boomer Esiason Foundation last year when my boyfriend Scott, who has CF, ran the ING NY Marathon and raised over $11,000! Check out his blog.

It's an exciting time right now in the field of CF research as Vertex Pharmaceuticals recently developed the first medications to treat the root cause of CF, rather than the symptoms of it, and the results of the first phases of clinical trials look promising.

In order to participate in this 4 mile race with Team Boomer, I had to raise $500 minimum. With a ton of help from my friend Courtney, we managed to raise $1,150 together and I'm so grateful to all my family members and friends that donated. Thank you!

Boomer's son Gunnar has CF and was there to run on Saturday, so were about 25 other people living with CF.

Scott was in attendance as our coach and photographer as he is still recovering from a knee injury from the marathon.  He snapped this not-so-flattering shot of Courtney and I post-race, just before we headed to Jacob's Pickles for a feast that included bacon bloody Marys and fried green tomatoes.

[caption id="attachment_193" align="aligncenter" width="314"]12197925_m Courtney and I after Run to Breathe 2014 in Central Park[/caption]

 

Check out the race recap and some photos here.

To learn more about Cystic Fibrosis, click here.

Donate to The Boomer Esiason Foundation here.

Donate to the Cystic Fibrosis Foundation here.

Wednesday, June 18, 2014

When the best social media campaign is no social media campaign

After the mega-successes of social media campaigns like Ben & Jerry’s City-Churned and and HBO's #RoastJoffrey, we’ve been shining a celebratory spotlight on the two-way dialogue between consumers and brands and the innovative marketing possibilities of that message mechanism.

These campaigns have created an unprecedented change in the relationship between customers and brands: the customer loves the brand for acknowledging and appreciating them; the brand loves the costumer for providing crowd-sourced, marketable brand love and free broadcasting. More and more organizations are using this kind of participatory marketing that social media platforms allow for, and they should.

 Except when they shouldn’t.

An organization that probably should not jump on the conversational marketing bandwagon is the New York Police Department. A couple of months ago, the NYPD unintentionally started a worldwide conversation about police brutality with this open-ended tweet:

[caption id="attachment_55" align="aligncenter" width="464"]NYPD The tweet heard round the world #myNYPD[/caption]

Intended to be a crowd-sourced photo collection of happy citizens and NY police officers, the #myNYPD campaign quickly spiralled out of control as people began sharing images and anecdotes of police clashing with citizens in countries around the world.  The social/PR disaster highlighted the risks involved in launching a discussion-based social media campaign and the lack of control a brand/organization has over the direction of a conversation it starts.

Before deciding to execute a conversational campaign, an organization first needs to think about all of its product and service offerings and the inherent emotional response people have to those products and services.  Do those products/services evoke negative feelings? Are they somehow unpleasant, uncomfortable or controversial? Just because many organizations are using conversational campaigns successfully, doesn’t necessarily mean it makes sense for any organization to do one. For mission critical organizations like banks and government agencies, which often find themselves at the center of controversy, opening up a conversation on social media can be extremely risky business. If issuing parking tickets and arrests are in your repertoire of service offerings – it’s probably not worth the risk.

On the other hand, for more light-hearted brands whose products and services evoke mostly pleasant and positive feelings in people, a conversational campaign is more likely to be a huge hit than a potential risk.  For example, Oreo’s Snack Hackathon, which feature’s consumer-submitted “Snack Hacks” via a Tumblr blog, is a campaign that comes with very little risk comparatively.

No matter what an organization’s products/services are, three main areas of focus need to be part of the development of a conversational marketing campaign:

  • Risk Assessment –Asking “If this conversation were to head in negative direction, what would that look like?” is a critical part of developing a conversational social campaign.  What does a bad direction look like? What does the worst case scenario look like? How many bad directions could there be and what is likelihood? Every decision comes with risk, of course, and there is always going to be some element of “you never know.” But every possible potential risk factor should be identified and thought about.

  •  Sentiment Analysis – Social listening tools such as Crimson Hexagon or Sysomos often come with a hefty price tag, but they are crucial for big brand to use when developing a conversational social campaign.  You need to understand what conversations people are having about your brand before you insert yourself into those conversations. If there is a significant amount of passionately negative discussion happening about your brand, it may be too risky to launch a conversational campaign.

  •  Contingency Planning– After identifying risks and understanding existing sentiment, a contingency plan can be developed.  In the event your campaign takes an unexpected turn, how will you respond? What resources will a good response plan involve?  Beyond action from your social/community team, your PR team and even C-level members of your organization may need to be involved in the preparation of a contingency plan.


Of course, no matter how well you plan, there is always going to be some element of “you never know” on social media. While brands enjoy the innovative marketing power that these digital channels have grown to provide, every businessperson needs to keep in mind that social media is still the tool of the masses. It’s the place where smaller, unpopular voices get heard alongside the bigger voices, and the place where people go to participate in democracy and start grassroots movements. You can’t be 100% sure what will happen when you open up a conversation to a worldwide audience, so think it through and plan smart!

Thursday, June 12, 2014

Milk & Cookie Shots > Cronuts™

Yesterday, I had the opportunity to attend a presentation and Q&A with award-winning pastry chef Dominique Ansel of the preeminent Dominique Ansel Bakery in SoHo. Chef Ansel is most well known for the culinary sensation known as The Cronut which began its takeover of NYC last May and established Ansel's small, eponymous bakery as one of the top destinations for pastry in the world.

If you don't know what a Cronut is, in which case, WHAT IS WRONG WITH YOU!?!? -  it is essentially a croissant with a hole in the middle, lots of sugar and some frosting.

Now, I like sugary doughy things as much as the next person, but pastry/doughnuts/croissants would never compel me enough to be fanatical. This being the case, it's been perplexing and somewhat humorous to watch the entire world become so freakishly obsessed passionately fascinated by the $5 Cronut™ over the past year or so.

I don't mean  to hate on all the foodies who are nuts for Cronuts here. To be fair, I only had one bite of a Cronut™  last summer. Though I don't find the taste as amazing as the rest of Earth does, what I do find impressive  is the cultural phenomenon the little center-less bun has created.

The Cronut™ has maintained almost the same level of buzzworthiness since it's launch  for over a year now. As of this writing, there are 72,800+ photos on Instagram tagged #Cronut and counting. Every day on my way to work, I observe the frenzied line of Cronut™ - cravers snaking down Spring Street and up Broadway. When Cronut Mania reached fever pitch sometime last summer, the daily line reportedly started forming around 5:30am for the bakery's 8am opening.  These days I'm told the line starts closer to 6:30am - 7am.  As Business Week mentions, the Cronut™  Line is nearly as famous as the Cronut™ itself. The Dominique Ansel's website even has a section in it's Cronut™ 101 tab that calls out proper etiquette in the Cronut™ Line: "Do not cut or reserve spots for friends and we hope you don’t endorse any scalpers you may see. Please do try to keep the sidewalk clear of obstruction so there is ample room for passersby and keep your voice level to a minimum."

As Ansel explained yesterday, he refuses to mass produce his creation and thereby diminish it's quality. You've got to respect that. He only makes 300 for sale per day plus 150 for special orders. The result is a demand that is never met and a sustained state of exclusivity. Ansel should be just as praised for savvy marketing/business sense as he is for inventing the juggernaut of the dessert world.

Though not the biggest fan of doughnuts or pastries, I am definitely a huge fan of cookies - particularly of the chocolate chip variety. So when we got to try Ansel's latest baking innovation, the Milk & Cookie Shot, after the Q&A session, I was really excited. Made with incredible Valrhona Chocolate, the delicious, chewy cookie portion serves as a cup holder for vanilla-infused farm milk from upstate New York.

If you ask me, this $3 dessert is definitely better than its world famous predecessor. If you're sampling one at the bakery, ask for extra milk - you'll need some while you eat the cookie part. They'll provide it to you in a separate (non-edible) cup.

Good luck waiting in that line. Cheers!

[caption id="attachment_24" align="aligncenter" width="483"]Dominique Ansel Cookie Shot Cookie Shot by Dominique Ansel[/caption]